The Art of Government
The Ask: Conceptual solo project to redesign a government agency website for clarity to better serve users.
Before & After
The Solution
Research Overview
User Research Methods employed: Heuristic Evaluation, Task Testing, User-based Card Sorting Exercizes , & Secondary Research of other art institutions culminating in a detailed Mood Board. Check out these artifacts on the Deep Dive Case Study.
Ideation & Design Overview
Methods employed: Card Sorting, Mood Board, Style Guide Creation, Wireframing, and multiple fidelity mockups . Multiple rounds of testing included task based testing and A/B Testing. Read more about these artifacts on the Deep Dive Case Study.
Downsized Audience Driven Navigation
Further breaking up large lists by sectioning links to their intended audience of Artists, Patrons, & Students. This will give a cleaner look and help users find information more efficiently.
High Fidelity Walk Through
