Zoo Explorers:
Zoo Explorers:
AR & Gamification
AR & Gamification
The Ask: Conceptual project for a team of 5 to create an entertainment experience incorporating mixed reality that increases conservation education and return visits to the Houston Zoo.
The Solution
The Solution
Research Overview
Research Overview
User Research Methods employed: Qualitative Interviews, Quantitative Survey, & Comparative Analysis of zoo and AR navigation apps. Check out these artifacts on the Deep Dive Case Study
Ideation & Design Overview
Ideation & Design Overview
Methods employed: Affinity Mapping for user insights, I Like I Wish What If Ideation, Prioritization Matrix, User Journey Mapping, User flows, Wireframes, & Mockups. Multiple rounds of testing included task based testing and A/B Testing. Read more about these artifacts on the Deep Dive Case Study
High Fidelity Walk Through
Next Steps
